The ask never happens.
The caller is qualified, the car is in stock—and the rep never invites them in. You find out when the CRM shows another dead lead.
For dealership sales, BDC, and service teams
Turn more phone-ups into set appointments.
Score every inbound sales and service call against your store’s phone process. See the exact moment an appointment was won or lost, then know who to coach—from $39 per seat per month, with no annual contract.
14-day trial · No credit card · Cancel anytime · Founding dealers get 50% off for life
Founding dealer program: the first 20 stores get 50% off for life, direct founder access, and a say in what gets built next.
See pricing →The leak
You pay to make the phone ring. Then nobody listens to what happens next.
Every phone-up and service call is a lead you already paid for. Managers know the recordings exist. They just do not have hours to find the calls that matter.
Service calls go unquoted.
A caller ready to book brakes hears “bring it in,” then schedules with the shop that gave them a number.
Coaching runs on hunches.
Without call evidence, feedback becomes “be better on the phones.” Reps tune it out, and next Saturday looks the same.
You can’t coach what you can’t hear. Now you can hear all of it—in minutes, not hours.
Why this exists
The dealership stack tracks the call or answers it. We coach the human on it.
In-person coaching
Showroom and field platforms
Strong for face-to-face conversations. Your existing phone-ups and service calls are not their central coaching workflow.
Call tracking
Attribution and routing tools
They show which campaign made the phone ring. That is different from coaching the person who answered it.
AI receptionists
Automated answering tools
Useful when nobody can pick up. We take the other side of the bet: your people close better with game film and a coach.
AI Call Coaching
The human-performance layer
Score every call against your process, show the evidence, and coach the rep before the next phone-up. Self-serve and no annual contract.
We’re not replacing your phone system, CRM, or people. We’re making the people better.
How it works
From a ringing phone to a better next call—in three steps.
01
Bring in your calls.
Upload recordings, auto-forward them with Zapier or webhooks, or connect Zoom Phone and Microsoft Teams. If your system produces a recording, we can score it.
02
Score your road to the sale.
Build a rubric for sales, service, and follow-up. Assignment rules apply the right process by line, then score only the criteria that fit the call outcome.
03
Coach the moment.
Managers get a queue sorted by what needs attention. Reps get the exact clip, the evidence, and one behavior to change on the next call.
Your process, enforced
Score the phone process you already trained—on every call.
Start from a dealership rubric or build your own. Every behavior has a weight, guidance, and evidence requirement.
Inbound sales
Phone-up scorecard
- Store and rep named in the greeting
- Caller name and callback number captured
- Vehicle confirmed or an alternative offered
- Trade, timeline, and payment range discovered
- Appointment asked for with two specific times
- Appointment confirmed by text or calendar
Inbound service
Service scorecard
- Vehicle, mileage, and concern identified
- Concern documented in the caller’s words
- Price quoted or pricing process explained
- Appointment offered with specific times
- Recall or inspection check mentioned when relevant
- Contact details confirmed for updates
Conditional criteria only apply when they should. A voicemail is scored on the message left—not penalized for a missing appointment.
Save the deal
Find out a deal is slipping while the caller is still warm.
Smart Alerts watch scored calls for moments that cost money, then notify the right manager by email and in-app the same day.
Competitor mentioned
Desk manager notified“The other store quoted $2,000 more on my trade.”
No appointment attempted
GSM notified“Qualified caller left without a day and time.”
Price question unanswered
Service manager notified“Service caller asked twice for a brake estimate.”
Manager requested
GM notified“Caller asked for a manager and did not reach one.”
Answers, not another dashboard
Ask your phones the questions you ask your managers.
Brain searches across every scored call and answers in plain language, citing the exact call moments behind each claim.
Ask your calls
Every answer includes receipts
Which lead sources actually set?What do service customers ask for?Which reps ask for the appointment?What objections are trending?Who needs a callback today?
By role
One tool. Four jobs across the store.
Dealer principal / GM
See phone health across the rooftop: appointment asks, unquoted service calls, saved deals, and the record of what was actually said.
GSM / sales manager
Coach from evidence. See each rep’s pattern, choose the behavior that moves the needle, and show them the clip.
BDC director
Auto-assign a rubric by line, reward improvement, and ramp new hires on real calls from your best reps.
Service / fixed ops
Check every service call for a quote, appointment offer, and callback number. Catch the RO that almost booked elsewhere.
The part everyone worries about
Recording tools fail when reps feel policed. So we built for the rep first.
Coaching, not gotchas.
Reps see their own calls, their score, and one clear thing to improve—not a wall of red marks.
Reward improvement.
Rank who is getting better, not just who has sold cars the longest. New hires have a reason to engage.
Turn best calls into the playbook.
Top-scoring calls become practical training clips. Your best rep’s Saturday can become everyone’s Monday.
Frame it as game film, not surveillance.
Simple pricing
Priced for a real store, not an enterprise contract.
A 5-person BDC on Starter runs $195/month with annual billing. The same team on Professional runs $395/month.
Founding customer pricing — 50% off for life for the first 20 paying accounts.
save 20%
Starter
$39/seat/mo
$49/seat/mo
For individuals and small teams learning what converts
Start Free Trial14-day trial · No credit card
- ✓600 processed minutes/seat/month
- ✓Additional minutes at 2.5¢/minute
- ✓1 custom scoring rubric
- ✓3 Smart AI Alerts
- ✓CRM: Contacts & Companies
- ✓Pipeline Kanban
- ✓Leaderboard + basic analytics
MOST POPULAR
Professional
$79/seat/mo
$99/seat/mo
For teams coaching and refining their sales process
Start Free Trial14-day trial · No credit card
- ✓Everything in Starter
- ✓1,500 processed minutes/seat/month
- ✓Additional minutes at 1.5¢/minute
- ✓Up to 10 rubrics
- ✓25 Smart AI Alerts
- ✓Full CRM: Deals + Tasks
- ✓Inbox Intelligence
- ✓Brain AI assistant
- ✓Manager coaching tools
Enterprise
Contact us
For organizations scaling call intelligence
Contact sales- ✓Everything in Professional
- ✓Auto CRM extraction
- ✓Zapier + API access
- ✓Priority support
- ✓SSO / SAML (roadmap)
- ✓Audit logs (roadmap)
- ✓Custom SLAs
- ✓Dedicated CSM
Founding dealer program
50% off for life for the first 20 stores, locked in while you remain a customer.
No annual requirement
Choose monthly and cancel anytime. Annual billing is optional and saves 20%.
A trial with enough evidence
Score your last 20 calls or 300 minutes before you spend a dollar.
Not ready for a trial?
Get your store’s phone scorecard—free.
Share 10 recorded calls from sales, service, or both. We’ll return a one-page scorecard with appointment asks, pricing answers, and the word-for-word moments where deals slipped.
- No meeting required
- No strings attached
- Sales, service, or a mix
- NDA available on request
Only share recordings your store is authorized to share.
Security and compliance
Your customer calls deserve real safeguards.
Consent starts in setup.
Recording rules vary. We help teams adopt a consistent recorded-call notice and document the process they choose with counsel.
Store data stays isolated.
Recordings and transcripts are encrypted. Access is role-based, and each organization’s data is isolated from every other customer.
Your process is auditable.
Rubrics, evidence, and permissions give managers a consistent record of how calls were reviewed and coached.
Showroom and lot conversations, too—when you’re ready.
Pair AI Call Coaching with a Fieldy wearable so walk-ins, test drives, and desk conversations flow into the same coaching workspace. Fieldy is sold separately by Field Labs, Inc.
Before you connect your calls
Questions from the desk.
Upload recordings from your phone system or call-recording tool, auto-forward them with Zapier or a webhook, or connect Zoom Phone or Microsoft Teams directly. If your current setup produces a recording, we can score it. Direct dealership phone and CRM integrations are in development.
Not yet. Those integrations are on the roadmap and will be prioritized with founding dealers. Today, Salesforce and HubSpot connect directly, the built-in CRM covers contacts, deals, and tasks, and Enterprise includes API and Zapier access for custom flows.
Call-tracking platforms are strongest at routing, attribution, and monitoring. AI Call Coaching starts where tracking ends: scoring every call against your sales and service process, showing the rep the exact moment to fix, and giving managers a coaching queue. Some stores use both.
Some may at first. The product is coach-first: reps see their own calls, one improvement at a time, and a leaderboard that can reward improvement rather than seniority. The rollout works best when managers frame call review as game film, not surveillance.
Recording and consent rules vary by state and situation. A consistent recorded-call notice is a prudent default for multi-state operations. This is general information, not legal advice; confirm your process with counsel.
No. AI receptionists answer calls so humans do not have to. We do the opposite: we help the people already on your phones improve with evidence from real conversations.
A typical call is scored in under 60 seconds. The AI first detects the outcome—appointment set, voicemail, callback, or no-set—then evaluates only the criteria that apply, with transcript evidence.
Yes. Build a rubric for each call type, then use scoring rules to assign the right one based on the number dialed. A service call is never graded on a sales-only behavior.
Full product access for 14 days, covering your last 20 calls or 300 processed minutes. No credit card is required, and your data carries over if you subscribe.
There is no annual requirement. Monthly plans can be canceled anytime. Annual billing is optional and saves 20%.
Your phones are ringing today. Find out what’s happening on them.
Start free and score your last 20 calls—or send 10 recordings for a no-strings phone scorecard.